Venmo

Picture it! Sunday brunch is coming to a close. It was a mad affair of delicious guilty pleasures - juicy gossip, fried chicken and waffles, french fries, and tasty beverages with their very own little umbrellas.

The waiter drops the check.

Who had what? Who has cash? How many cards will they take? Oh God, MATH!

What do we do?

FELOH!

Traditionally in the human experience, the “marketplace” has always been much more than just a means by which to procure our needs and desires. A market place is a hustling bustling human happening where people are inspired and empowered to live their best life all while rubbing elbows and interacting with other humans.

FELOH strives to bridge the gap between the modern version of the marketplace, e-commerce; and the modern version of rubbing elbows, social media.

They came to us with a few goals in mind……….

Whole Hardware

Whole hardware has been a pillar of our community for decades now. It currently has a website that is difficult for its customers to navigate and understand, so most users bounce before even getting close to making a purchase.

While Whole Hardware is a fictional retail establishment, the scenario I gave myself in this project is highly relevant. The current global pandemic has increased the need for Mom and Pop shops to step up to the plate and provide a usable and effective website. Come see how I used the UX process to explore the world of information architecture and user centered design in this early work project!